Bake the world
a better place

A croissant to take you on
a journey of tastes

Delicious croissants
& high quality flour

We aim to deliver the finest wheat flour from carefully selected crops, and then turn it into small delightful pieces of heaven, created by a team that we do not call ‘employees’, but ‘family’, for people and companies that we do not see as clients, but partners.

cream and jam filled

  • cocoa
    cream
  • vanilla
    cream
  • strawberry
    jam
  • apricot
    jam
  • cocoa &
    vanilla
    cream
  • sour cherry
    jam & vanilla
    cream

As with all forms of traditional baking, we use no preservatives.

History

-1997-

The company beginings

His education in the food technology field, love of the essence of wheat crops, as well as the challenge of founding his own business, were the inspiration of our founder Zoran Tanev to make the first steps into opening a wheat flour mill in the sunniest and southern most city in North Macedonia, Gevgelija.

-2001-

The mill is equipped with the latest modern technology

The beginnings were humble, however highly enthusiastic. In combination with strong will and devotion, the demand for high-quality wheat flour increased, creating the need to equip the factory with new and modern technology.

-2002-

The first silo for storing weath is being built

Selecting, purchasing and preserving the finest wheat is the crucial step in being able to make a quality baked product. In order to achieve this, the first silo for storing wheat was built, because as “grain helps feed the world, silos help producers bring food to everyone’s’ table.”

-2010-

A new factory and the brand ‘4You’ is created

While Marie – Antoinette brought the croissants to France, it was our founder Zoran, who brought the best Italian baker in his sunny hometown, to share his knowledge and secret ingredient – sour dough, as the main component of our flaky, soft croissants, later to be known as 4U Croissants.

-2013-

New laboratory for flour quality control

Although tradition is important, we also place emphasis on quality control in all of our production processes. Hence, the need to establish a laboratory for flour and croissant inspection emerged.

-2015-

New flavors and sizes introduced

Everybody enjoys their croissant in a different way. Thus, as new markets were conquered, different flavor requests appeared, thus we enriched our croissant with new tastes and weights.

-2016-

4U is going under a complete rebranding process

Keeping up with our customers’ expectations, requires that constant change as an inevitable part of our growth. Therefore, 4U went underwent a complete rebranding process of its packaging designs.

-2018-

IFS implemented

Making quality the focus of our workmanship was among the main reasons for implementing the International Featured Standard, as one of the best global food quality standards. Furthermore, respecting our customers’ traditions and heritage is also important, thus the Kosher standard was also introduced.

-2018-

A new factory for croissants with doubled production capacity has been opened

The increased demand for our savory, delicious croissants, brought the need for opening a brand new state-of-the-art factory for croissants, which doubled our production capacity.

The art of
producing flour
& croissants

Croissant preparation is a true form of art. Our skilled workers manage to recreate the same flavor for each croissant keeping its uniqueness by means of patience and lots of affection.

Sour dough is the special ingredient in the preparation of every croissant piece.

Using mother dough,
is part of our Italian recipe,
more than 100 years old,
passed from generation
to generation.

Our proven recipe
allows for consistent
quality and makes baking
the perfectly soft pastry
croissant possible.

Dedication to quality

Only controlled work brings brilliant performance. Success is guaranteed when the products and processes are developed on the basis of high esteemed quality standards. For that purpose we have successfully implemented IFS Food.

Our team

We are a family run company,
with a constantly increasing
team of professionals committed
to creating high quality products.

0

and counting

Zoran Tanev
General manager

Božana Taneva
HR

Our team

We are a family run company,
with a constantly increasing
team of professionals committed
to creating high quality products.

0

and counting

Tatjana Taneva
Novakovska
Business manager

Sanja Taneva
Stoimenova
Finance manager

Ace
Kostadinovski
Shift Manager

Irena Jančeva
Shift Manager

Goran Iliev
Administrator

Maja Eftimova
Sales & Export

Trajce Stojcev
Accounting
and finance

Marija Tanceva
Procurement

It's about the

simple pleasure

in life

Croissants

Indulge your senses with soft velvety
pastries filled with delicious cream or jam


Croissant with
cocoa cream filling

50 g

Croissant with
cocoa cream filling

Available sizes:40g45g50g55g
Pcs/box:28282828
Boxes/pallet:104104104104
Shelf life: 6 months 6 months6 months6 months

Croissant with
vanilla cream filling

50 g

Croissant with
vanilla cream filling

Available sizes:40g45g50g55g
Pcs/box:28282828
Boxes/pallet:104104104104
Shelf life:6 months6 months6 months6 months

Croissants with
apricot jam filling

50 g

Croissants with
apricot jam filling

Available sizes:40g45g50g55g
Pcs/box:28282828
Boxes/pallet:104104104104
Shelf life:4 months4 months4 months4 months

Croissants with
strawberry jam filling

50 g

Croissants with
strawberry jam filling

Available sizes:40g45g50g55g
Pcs/box:28282828
Boxes/pallet:104104104104
Shelf life:4 months4 months4 months4 months

Croissant with cocoa & vanilla
cream
filling

80 g

Croissant with cocoa & vanilla
cream
filling

Available sizes:80g85g90g
Pcs/box:323232
Boxes/pallet:666666
Shelf life:6 months6 months6 months

Croissant with sour cherry
jam & vanilla cream
filling

80 g

Croissant with sour cherry
jam & vanilla cream
filling

Available sizes:80g85g90g
Pcs/box:323232
Boxes/pallet:666666
Shelf life:4 months4 months4 months

XXL Croissant with
hazelnut cream filling

120 g

XXL Croissant with
hazelnut cream filling

Available sizes:120g
Pcs/box:28
Boxes/pallet:66
Shelf life:6 months

Croissant with MAX
cocoa cream filling

80 g

Croissant with MAX
cocoa cream filling

Available sizes:80g
Pcs/box:32
Boxes/pallet:66
Shelf life:6 months

Family pack croissants with
cocoa cream filling

5x42 g

Family pack croissants with
cocoa cream filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:6 months

Family pack croissants with
vanilla cream filling

5x42 g

Family pack croissants with
vanilla cream filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:6 months

Family pack croissants with
strawberry jam filling

5x42 g

Family pack croissants with
strawberry jam filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:4 months

Family pack croissants with
apricot jam filling

5x42 g

Family pack croissants with
apricot jam filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:4 months

Family pack croissants with
hazelnut cream filling

5x42 g

Family pack croissants with
hazelnut cream filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:6 months

Family pack classic croissants with no filling

5x42 g

Family pack classic croissants with no filling

Available sizes:5x42g(210g)
Pcs/box:10
Boxes/pallet:64
Shelf life:6 months

Highly Functional

Traditional

Healthy

Cookies

Find the right & tasty companion to break out
of the work/study/play routine.


Cookies with
active carbon & coconut

120 g

Cookies with
active carbon & coconut

Available size:120g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Wholewheat cookies with
chicory inulin and dark chocolate

100 g

Wholewheat cookies with
chicory inulin and dark chocolate

Available size:100g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Crunchy cookies with
collagen and almonds

100 g

Crunchy cookies with
collagen and almonds

Available size:100g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Cookies with chicory inulin,
lemon & raisins

140 g

Cookies with chicory inulin,
lemon & raisins

Available size:140g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Cookies with hazelnut,
no sugar added

100 g

Cookies with hazelnut,
no sugar added

Available size:100g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Cookies with
hazelnuts & walnuts

130 g

Cookies with
hazelnuts & walnuts

Available size:130g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Cookies with
honey & oat flour

100 g

Cookies with
honey & oat flour

Available size:100g
Pcs/box:22
Boxes/pallet:96
Shelf life:9 months

Authentic Italian
butter cookies

250 g

Authentic Italian
butter cookies

Available size:250g
Pcs/box:8
Boxes/pallet:96
Shelf life:9 months

Authentic Italian cookies
with butter & cocoa

250 g

Authentic Italian cookies
with butter & cocoa

Available size:250g
Pcs/box:8
Boxes/pallet:96
Shelf life:9 months

Traditional butter
cookies

250 g

Traditional butter
cookies

Available size:250g
Pcs/box:8
Boxes/pallet:96
Shelf life:9 months

The secret ingredient
is love

Flour

Our flour production story begins with the careful selection of wheat grains, that are key to a consistent final products. It is for this reason; each subsequent kneading leads to the same desired results.

The ingredients and milling process have been considered to the finest detail, in order for the pride we take in making our flour, to be reflected in the successful baking of your recipes.

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T400 flour

Manufactured from finely ground wheat, the flour type 400 is obtained from the heart of the wheat grain. it is considered the higest quality - special purpose flour and it is recommended for the preparation of the fine pastries.

Available sizes:1kg5kg10kg25kg
Pcs/box:10///
Boxes/pallet:6///
Shelf life:1 year 1 year1 year1 year
T500 flour

With higher nutritional value than the flour type 400, the flour type 500 is manufactured from the endosperm of the wheat grain. Due to the higher percentage of ash, the flour, has a slightly darker color. It is ideal for preparing pizza,  cakes,  pies, cookies etc.

Available sizes:1kg10kg25kg
Pcs/box:10//
Boxes/pallet:6//
Shelf life:1 year1 year1 year

News

New Zitoprom product catalog

Here you can find the new version of the Zitoprom product catalog. Download it now.

4U-Sponsor of the Visual Storytelling Workshop

The “Sweet Stories 4U” workshop follows the process of creating a visual story of a brand through illustration, graphics, photography, video, etc.

read more

The visual identity of the 4U brand was taken as an example of a good visual story through which the participants had the opportunity to implement both theoretical and practical knowledge. The workshop was attended by students, future graphic designers and those interested in digital marketing. The workshop was organized by the Center for Visual Communication Effectiva, in cooperation with the M6 Educational Center.

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Interview with Tatjana Taneva Novakovska for Opserver.mk

We are investing in production automation and diversification of the portfolio, which, although in the short term burden the operation, in the long term, they enable the growth and development of the organization

read more

– says Taneva Novakovska, manager of Zhito Prom – Gevgelija, representative of the second generation in this family company in the interview for Opserver.mk from 25.5.2022.

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4U-Friend of the Macedonia2025 Summit # MK2025 Summit

The 4U functional cookie line as part of the goodie bag for the participants and the coffee breaks. The 4U brand with a pronounced socially-responsible awareness to support significant social developments in the country.

4U-friend of Stopanska Triogy Triathlon

4U supports sports, the competitive spirit, perseverance and success! The 4U functional cookies as part of the starter pack for all participants on the triathlon

read more

View more.

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4U at the Traditional Family Bazar at Nova International Schools

As part of its corporate commitments, the 4U brand also supports humanitarian events for a wide audience of different generations. The humanitarian and noble goal of helping people at social risk is part of our company’s strategy to build and nurture a healthy society and a healthy community for all.

Zhito Prom – Gevgelija, the Only Macedonian Company at Gulfood in Dubai

“Zhito Prom” presents its products from the 4U brand in the world trade center in Dubai: croissants, conventional cookies, as well as the new line of functional cookies that belong to the category of healthy food.

read more

Functional cookies are made according to world standards for food production, following the demands of the population that practices a healthy diet. As an innovative Macedonian product, this line of 4U cookies was also supported by FITD.

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4U-Supporter of a Multimedia Educational Event

4U-supporter of the multimedia educational event “Planeta Zvezdalija” and sponsor of the Workshop for hand-painting on cookies. 4U supports the creativity and imagination of the youngest through informal education and socializing.

Interview with Prof. Dr. Jana Klopchevska About the New Products – 4U cookies

For a professionally-developed food product – science and production should be in symbiosis – Interview with prof. Dr. Jana Klopchevska for Inovativnost.mk

read more

„The 4U cookies fall in the so-called healthy food, and development on theirs concept and recipe, was recognized and supported by the Fund for Innovation and Technological Development. The successful innovative story, according to assistant professor Dr. Jana Klopchevska, from the Institute for Organic Food – is an excellent example of the cooperation of the production branch with the scientific fellowship”. Full interview.

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Post: What innovation do the new Macedonian cookies offer?

These are the first Macedonian-made cookies, which have a positive effect on the metabolism, as well as on the overall health of a person.

read more

The new product line, supported by FITD, has been fully developed over the last few years in the so-called pandemic reality. The focus is on modern consumers who take care of their immune system – Read more

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Press conference for the presentation of 4U cookies in FITD

Media announcements:
Amanet
Nasha TV
Time.mk

PR announcement on the topic: Zhito Prom presented its products at the Anuga Fair

PR announcement on the topic: Zhito Prom presented its products at the Anuga Fair. Read more.

Interview with the business manager of Zhito Prom – Tatjana Taneva Novakovska

The rounded work process is the secret of the 4U croissants – Interview with Tatjana Taneva Novakovska for factor.mk  

read more

The most important tool in ensuring such successful continuity is only by cultivating a multigenerational spirit based on mutual support, sharing experience, openness to new ideas and technologies, and accepting that sometimes thoughts may not coincide. My greatest motivation comes precisely from the fact that the first generation selflessly and devotedly supports us in this process.

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Penetrating new markets

Zito-Prom’s striving behavior for quality growth leads to successful development in many new countries. True to its aims and commitment towards the partners, Zito – Prom expends the product variety, takes into consideration the opinion of the consumers and acquires new food certificates  

read more

in order to stay devoted. Proof of maintaining professionalism are the markets shelves with 4U croissants in Netherlands, Germany, Poland, Italy, Greece, Qatar, Kosovo, Albania, Montenegro, Bosnia and Herzegovina, Croatia, Romania, Bulgaria and recently in France.

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Opening a new factory with doubled capacity

In the beginning of 2018 Zito Prom extended its operations by opening a brand-new factory for croissant production. The factory was equipped with newest technology and machines which enabled doubling its capacity to 100.000 pieces per day.

read more

This development created up to 10 new jobs. The new layout was designed and constructed following the rules of the IFS Food standard, which is a GFSI (Global Food Safety Initiative) recognized standard for food safety and quality of processes and products.

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Implementation of IFS standard

Zito Prom successfully implemented the high esteemed certification – IFS (International Featured Standard), which guarantees high quality production and food safety.

read more

The IFS certificate was introduced in 2002 by the German, French and Italian Trading Association, and it is one of the main instruments that allow producers to export their products in the European Union. The IFS is developed in two levels – basic and high. The 4U Croissants received the high level certification, which confirms that our products are prepared based on criteria considered high in the food industry. The certification process was realized through DNV GL, which is an international accredited certification body.

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Introducing the Kosher standard

Zito Prom completed the process of implementing Kosher certification, which in order to be suitable had to be approved by a kosher auditor.

read more

The most important part for our products to be kosher certified, was using only ingredients that are also kosher approved.

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French ambassador visits the factory

The French ambassador in North Macedonia, Mr. Christian Thimonier, towards the end of 2018 visited the new factory extension of Zito Prom in Gevgelija, which recently started exporting its croissants 4U in France.

read more

The guest had the opportunity to become acquainted with the process of production was using only ingredients that are also kosher approved. Taking into account that his origin is the mother country of the croissants it was extremely positive that he ranked the croissants’ taste as excellent. The ambassador visited Zito Prom as part of his official visit to the municipality of Gevgelija.

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The Zlatno Slavejche story

Zito – Prom continues the tradition of supporting many cultural organizations and one the most important being Zlatno Slavejche – children music festival. Zlatno Slavejche is one of the oldest institutions for children existing on the Balkan for more than forty years.

read more

Throughout the years they have been developing the values upon which 4U brand is upgrading – love for children, music and culture. Considering the love for sweet snack, Zito – Prom has been providing, for several years now, croissants for more than 15000 children-participants on the stage as well as visitors.

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Supporting educational conferences and seminars

Having such an inspiring background Zito-Prom is aware of the impact of the educational forums, seminars and many other forms that offer opportunity for further prosperity and intellectual growing.

read more

For that purpose, 4U croissants are among the most supportive brands at organizations of this kind, encouraging the youth to look over the horizon, contributing for an idea to become a realization. 4U supported the young brains by “Ss Cyril and Methodius” University Skopje at the Faculty of Electrical Engineering and Information Technologies at the international competition “Robomak”. The young students were able to impress with their abilities and skills and 4U provided them not only with support but with sweet snack for more energy and strength.

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Zito – Prom heading after the Balkan markets

The process of production and placing the wheat products in the North Macedonian market for many years has helped Zito-Prom in the following steps of expanding the production and the export of croissants.

read more

The first exports are on the Balkan providing the opportunity for the croissants 4U to be tasted by buyers in Serbia and Bosnia and Herzegovina. The continuous development has been noticed, followed and accepted by the other near by countries such as Greece, Montenegro and Croatia. Through the following years Zito-Prom manages to progress into Albanian, Romanian and Kosovo market. The successfully implemented standard ISO22000:2005 and the precise working process guaranteed for the croissants’ safety and taste.

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Local tradition development

Zito- Prom supports the promotion of the local tradition and dances. The company has supported many local groups for folklore dances at their local and international performances.

read more

The performers enjoy the croissant snacks during the rehearsals and tours to other countries.

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Support for the active Mountaineering Union

Zito – Prom supports the Mountaineering Union “Kozuf” when accomplishing their climbing on every bigger European rope.

read more

The cooperation has begun a decade ago and since than Zito -Prom provides the mountaineering teams with freshly baked croissants. The last won rope was Triglav in Slovenia.

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4U now in a completely new packaging

The product of a good quality and best taste must always be embellished with an attractive packaging which shall caught each eye.

read more

For that main reason, 4U makes a revolutionary change of its package design appealing that any product can be packed in a way which can inspire stories that need to be told.

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Supporting the International swimming rally “13ti Noemvri”

In organization with the swimming club “Beta”, the international swimming rally “13ti Noemvri” has been being organized four years in a row in honor of the city of Skopje.

read more

4U croissants has supported this sport event providing a sweet snack for all the 500 participants.

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A step closer to 4U fans

Following the rebranding of the 4U croissants, a decision was made the story to became closer to the lovers of delicious croissants. The 4U fan page on the social site Facebook units everyone who shares the desire to be part of one inspirational representation of the brand.

read more

Through their creative illustrations and melodic messages, 4U is trying to make the moments more pleasant for its followers. You are more than welcome to visit our site at any time and to become a part of the ongoing story: https://www.facebook.com/4Ucroissants/.

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4U supports adventurous sports

4U croissants not only support the youngest but also offers support to anybody that shows interest in sport, nature and health. Our brand in 2017 supported the traditional bicycle tour “Mariovo off road”.

read more

The whole cycling journey was recorded with drone shots and a GoPro camera taken by one of the event’s participants, and during the entire race the sport enthusiasts enjoyed the famous 4U flavors of cocoa, vanilla, apricot and strawberry, as well as those with mixed flavors of cocoa and vanilla and cherry and vanilla. Read more about it at: http://www.kafepauza.mk/pres/poglednete-ja-velosipedskata-of-roud-tura-niz-mariovo-prikazhana-so-dron-i-gopro-kamera/

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The search and discovery of the 4U Mascot

We decided to organize contest for children and activate their creativity to create a mascot for our brand in order to bring entertainment and excitement related to the croissants.

read more

It was a successful and fun competition where participants had to draw a mascot that can be easily associated with the croissants. After receiving dozens of interesting and very imaginative drawings we decided to organize voting on social media and the winner was: Badi. The mascot was firstly introduced to the broader audience at the festival ‘Zlatno slavejce’ in 2017. It was well accepted by the children and all of them not only had visual enjoyment but also interacted physically with the mascot.

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The 4U family pack

We were thrilled to welcome our newest members in the croissant family: pack of 5 croissants into one multipack.

read more

With the already known flavors of cocoa, vanilla, strawberry and apricot, this new addition was the perfect sweet delicacy for family gathering.

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4U in the media 2

“It is not good enough until it Is completely revolutionary!”- being the main leading thought, inspirational guidance and motivation, Zito-Prom has spread its roots towards new challenges, hopes and improved quality.

read more

Living in a world of advanced technology growing with the speed of light, 4U is trying to follow the new trends. If you are interested in 4U ongoing developments and creativity you can read about it in many online magazines one of those being the story at IN store online magazine. Many questions are asked, deep memories are brought back dating from the rough start, successes, competition, markets to be acquired and the most important – the continuous efforts these 4U croissants to be the most tasteful snack that you have ever tried! Feel welcomed to read the stories about 4U. Every history behind something special is a must! It cannot be missed. You can spice the reading moments with a delicious 4U croissant. Read more about it at: http://instore.mk/frontpagenews/newsarticle/InStory-Razvojniot-pat-na-Zito-prom

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4U in the media 1

Following the idea to create a product that has the taste and smell as if it was prepared at home, Zito-Prom made the croissants with such quality that they already conquer nine foreign markets.

read more

Our successful story of 19 years was published online. It reflects our beginnings, development and continuous improvement in our Italian based recipe and market expansion. Read more about it at: http://emagazin.mk/vesti/vest/27799?title=makedonski-kroasani-osvojuvaat-devet-stranski-pazari

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The intergenerational gathering of Zlatno Slavejce over coffee and croissants

“Once a Nightingale, Forever Nightingale” is the motto that current and former members of the one of the oldest children’s festivals in the country “Zlatno Slavejche” use throughout their lives.

read more

Driven from that motto, our brand was initiator of the after-festival meeting where present and former nightingales meet, talk and discuss their memories from the festival, the friendship and valuable lessons learned through their experience. Read more about it: http://www.kafepauza.mk/pres/poraneshnite-slavejchinja-so-kroasanite-4u-se-prisetija-na-zaednichkite-nastapi/

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Successful presentation in the world’s largest trade fair for confectionary products – ISM (Cologne, Germany)

January 2018 marked a very special moment at Zito-Prom rich background. Our company took place at the world’s largest trade fair for confectionary products.

read more

Being part of this fair counted as substantial experience which exceed our expectations. The tasty products based on Italian recipe with their colorful design and the 20 years history of the company caught the eye of many visitors and participants at the trade fair assuring the company to continue the process of quality, loyalty and commitment. This brought the opportunity to develop new partnerships and collaborations.

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New member of the 4U family

The product range of 4U croissants was enriched with new flavor ‘hazelnut’, packed both is a single pack of 120 grams, as well as multipack. Another add-on is the classic croissant without filling offered in multipack.

read more

As our goal is bringing 4U closer to everyone, we continuously invest in new flavors.

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address

Zito Prom Zoran DOOEL

Ul.Blokotehna bb, Industriska zona-Gevgelija,

Republic of North Macedonia

email

info@zitoprom.mk

phone

+389 34 231 430

Contact us

Contact form

© 2018 Zito Prom Zoran DOOEL
All rights reserved.